Advanced Digital Marketing
In today's digital world, a strong online presence is crucial for any business. But how do you cut through the noise and reach your target audience? This course takes you beyond the basics of digital marketing and empowers you to act as a full-fledged digital marketing agency. Learn how to develop winning client strategies, craft captivating content that resonates, and build a data-driven marketing calendar – all the tools you need to launch and manage successful online campaigns. This course equips you with the skills to unlock the immense potential of digital marketing and propel businesses to success.
Skills / Knowledge
- skills: • Develop comprehensive digital marketing plans. • Effectively discuss and understand client requirements. • Design effective media spending plans across various platforms and channels. • Create and manage content calendars, plan, create, and schedule content across platforms. • Implement retargeting strategies to boost engagement and conversions. • Identify and evaluate tools and platforms for generative AI. • Optimize content distribution across relevant channels. • Utilize tools to gather competitor analytics and inform strategy development. • Develop strategies for acquiring new clients in the digital space.