Digital Marketing
The number of internet users have increased from 1.8 billion in 2010 to 4.5 billion in 2020 representing 60% of the world population. Today’s customers communicate, check news, watch videos and almost do everything using digital tools. That is why the usage of internet and online-based digital technologies in marketing has become a necessity. This course will take in an interactive hands-on experience to apply the basics of digital marketing
Skills / Knowledge
- 1. Customer Journey Mapping 2. Launching online marketing campaign 3. Facebook, Instagram, and Google advertising 4. Search Engine Optimization 5. Digital marketing planning