Digital Marketing
The number of internet users have increased from 1.8 billion in 2010 to 4.5 billion in 2020 representing 60% of the world population. Today’s customers communicate, check news, watch videos and almost do everything using digital tools. That is why the usage of internet and online-based digital technologies in marketing has become a necessity. This course will take in an interactive hands-on experience to apply the basics of digital marketing.
Skills / Knowledge
- 1. Explain Digital Marketing. 2. Recognize Digital Marketing's current structure and future opportunities. 3. Use SEO to increase brand visibility. 4. Utilize social media as a marketing tool. 5. Use Google Ads to increase brand awareness and visibility. 6. Analyze the performance of used tools through web analytics. 7. Create a digital marketing plan for a product or a service. 8. Evaluate the marketing plan based on KPIs. 9. Create content to be used in the digital marketing plan.