Digital Marketing using AI

This workshop offers an in-depth exploration of the critical role of artificial intelligence (AI) in modern digital marketing. Participants will gain a comprehensive understanding of how AI components—such as data analysis, personalization, automation, and predictive analytics—are reshaping marketing strategies. The workshop will highlight the impact of AI on enhancing marketing efficiency, targeting specific audiences, and improving return on investment (ROI). Attendees will learn how to effectively collect and analyze customer data using AI, as well as implement AI tools for personalized marketing and automation of campaigns. This workshop is essential for marketing professionals looking to leverage AI to drive engagement and optimize their strategies.